About Us

Clatural is a Ghanaian based luxuriously stylish afrocentric fashion and accents brand. We are inspired by the urge of today’s women and men for African culture infused with modernism to create unique, rich and vibrant statement pieces. We are totally committed to sustainability while remaining socially responsible.

Our True Love Story

Born out of pure passion for creativity, the brand started off with making uniquely stylish afrocentric reversible jackets for corporate women. These luxurious pieces were mainly to help corporate women travel light on their busy travelling schedules while maintaining their African inspired stylish looks without compromising their preferred contemporary appearances.

The brand is so loved and appreciated by our cherished clients and we have grown into a big family. The demand of the growing Clatural family has inspired the creation of more innovative statement pieces of apparel and accessories for women, men and children as well as effortlessly sophisticated unique accents and decor for interior and exterior use.

Today, though still a young company, Clatural has a strong presence and is very known for making bold statements with our unique yet stylish and statement pieces of afrocentric fashion, accessories, accents and decor.

 

Our Founder


Clara Pinkrah-Sam

Clatural was founded by Clara Pinkrah-Sam in 2016, and she is the CEO and the Creative Director of the company.

As a practising Pharmacist, a Medical Transcriptionist and an ICT Consultant with over 15 years of working experience with the UNDP and the World Bank, Clatural was born completely out of nurturing her hobby of creating unique and exciting designs out of fabrics and leather.

Confident enough to name her company after herself, Clara has immense confidence in the quality, comfortability and the uniqueness of her brand so much so that she wears Clatural everyday and is widely known for her hash tag #iwearme.

It is therefore not surprising that the young brand has grown quickly and added to Clatural Wear, the children brand Clatural 4kids and the accents and decor brand Clatural Accents. Clatural has an opulence boutique The Clatural Lounge, fondly called The CL by the Clatural family, located on the Spintex Road in Accra, Ghana.

Social Responsibility

At Clatural, being socially responsible is embedded in the very fibre of our operation. We believe in giving back to society as our social responsibility. We have so far been implementing the following as our core social responsibility with many other plans to be implemented soon;

1. Clatural 4kids for Street Babies

This is an annual event where we donate new born outfits, accessories and plush animals from our kids brand to support street babies during the Christmas season. At Clatural, we believe in supporting street children as part of our social responsibility.

 

2. Free Accommodation for All Clatural Employees

At Clatural, we are a family and our employees mean a lot to us. Apart from offering free skills upgrading training every quarter, Clatural offers free housing to all of our employees as part of our core social responsibility.

 

Sustainability

Did you know that the fashion industry is the second-highest pollution causer in the world? This is why Clatural is eco-friendly and has a zero-waste philosophy. We are conscious of our environment and so we recycle fabrics and leather into amazing afrocentric products.

Remember the next time you buy anything Clatural, you are not only supporting our business, you are supporting the economic empowerment of women from whom we source are beautiful, unique and good quality fabrics and leather, and you are also protecting our environment  and the world at large.