Clatural Wear Limited (Clatural) is a luxuriously stylish ethical and sustainable couture brand. We are inspired by the urge of today’s women and men for African culture, infused with modernism to create unique, rich and vibrant statement pieces of ethical and sustainable wearable art pieces for all occasions.
Clatural is a Ghanaian 100% woman-owned private limited liability company and our mission is to provide sustainable and ethical wearable pieces of art for both men and women globally within the shortest possible time whiles providing skills in sustainable fashion and entrepreneurship to empower needy and marginalized youth and women in our communities. Our operation is built on our core belief of creating wealth from waste based on our zero-waste tolerance policy. We create our signature designs the MESH and the SHEM from cut-off pieces of fabrics and also by using unique pattern cutting skill that allows for zero waste of fabric. 75% of our total workforce are females and 2% of our employment space is reserved for persons with disability.We are totally committed to the SDGs while remaining socially responsible.
OUR TRUE LOVE STORY
Born out of pure passion for creativity, the brand started off with our founder’s ability to turn pieces of fabrics and leather into unique pieces of wearable art. The brand started making uniquely stylish timeless pieces of reversible jackets for corporate women using unique and purposefully curated signature designs. These luxurious pieces were mainly to help corporate women travel light on their busy travelling schedules while maintaining their African inspired stylish looks without compromising their preferred contemporary appearances. Our classic pieces were boldly embraced and worn by the cultured woman and man who knows exactly who they are and are proud of it.
Confident enough about the brand, our founder named Clatural after herself; an ode to the authentic woman who is clothed in style, confidence and pride in her originality, colour, gender and culture.
From sourcing fabrics in local markets, to training workers with employable skills and passionately investing into the youth and women on whose backs Ghanaian communities are built, we are spreading independence and sustainability whiles ensuring better lifestyle for all of our employees.
At Clatural we pride ourselves in the fact that our products are 80% handmade from carefully selected fabrics, sourced locally and our products are ethically sustainable. Clatural is eco-friendly and has a zero-waste philosophy. We are conscious of our environment and ethical sustainability is our hallmark. In effect any time you buy Clatural, you are not only supporting our brand, you are also supporting the economic empowerment of women from whom we source are beautiful, unique and good quality fabrics, offering employment to many young and talented women who we train and employ and also protecting our environment and the world at large.
Clatural was founded by Clara Pinkrah-Sam in 2017, and she is the CEO and the Creative Director of the brand. Clara is a “multipotentialite” with diverse background which fascinates everyone. She is a practicing Pharmacist, a Medical Transcriptionist and an ICT Consultant with over two decades of working experience with the UNDP and the World Bank on both private and public sector projects. Clatural was born completely out of nurturing her hobby of creating unique and exciting designs out of fabrics.
Confident enough to name her brand after herself, Clara has immense confidence in the quality, comfortability and the uniqueness of her brand so much so that she wears Clatural EVERYDAY and is widely known for her hash tag #iwearme. It was not surprising that the brand was awarded the Most Creative Brand and the Best Female Brand awards in 2021 by Ghana Fashion Awards and Honours. Also in 2022, Clatural won the Best Female Brand and the Best Runway Collection at the Ghana Fashion Awards and Honours. Clatural has an opulence boutique The Clatural Lounge, fondly called The CL in Accra, Ghana. We are also located in SoHo Manhattan at 420 W Broadway and 419 Broome Street, New York City.
At Clatural, we are a family and our employees mean a lot to us. Apart from offering free skills upgrading training every quarter, Clatural offers free housing to all of our employees. We hire needy and marginalised youth and women, train and employ them to keep their skills within the Ghanaian economy . We also offer them entrepreneurship training to give them the chance to grow independently so they can support their families.
Clatural is totally against child labour of any form or shape