About Us

Clatural Wear Limited (Clatural) is a premium, ethically sustainable couture brand leading the sustainable fashion movement in Ghana and a proud member of the UN Fashion and Lifestyle Network.

We design bold, contemporary pieces inspired by African culture, modern aesthetics, and a deep commitment to environmental preservation. Our collections feature distinctive wearable and non-wearable art pieces for every occasion.

Clatural is a Ghanaian, 100% woman-owned, female-focused social enterprise and artisanal brand. Our mission is to create ethically sustainable, timeless, high-quality pieces that are affordable, globally accessible, and intentionally crafted to positively impact our communities, employees, and the environment.

Our business is built on a core belief: creating wealth from waste. Guided by a zero-waste tolerance policy, we transform textile waste into premium designs through innovative production processes that significantly reduce environmental impact—standing in sharp contrast to the 15% textile waste generated globally in outfit production.

We consciously employ marginalized youth (18+) and women, who make up 75% of our workforce. We also reserve 2% of our roles for persons with disabilities and uphold fair wage practices across our operations.

Transparency is central to how we operate—from sourcing and production to pricing. Our distinctive signature designs—MESH, SHEM, DIORSH, and HESH—are crafted through innovative, creative practices that make Clatural instantly recognizable.

Through responsible sourcing, thoughtful design, fair pay, and sustainable manufacturing, we ensure our work delivers lasting social and environmental impact. Our vision is to become the world’s most preferred premium sustainable fashion brand, known for unique, timeless, high-quality wearable and non-wearable art pieces that respect people, animals, and the planet—and are recyclable and upcyclable to reduce waste and pollution.

We are fully committed to the UN Sustainable Development Goals and to building a more equitable, sustainable, and greener future for all.

 

Clatural is totally against child labour of any shape or form.

 

Our True Love Story

As a seasoned Pharmacist, Medical Transcriptionist and IT Consultant with over two decades of experience working with UNDP, the World Bank and leading multinationals, Clara Pinkrah-Sam established Clatural in 2017 from a place of pure creativity and a deep commitment to women’s empowerment.

Clatural began with a simple but powerful idea: transforming fabrics and leather into distinctive pieces of wearable art, while creating real economic opportunities for women. Today, our classic, timeless designs are proudly worn by discerning women and men who know who they are, value authenticity, and choose to support eco-friendly, sustainable fashion.

Confident in the brand’s purpose and promise, our founder named it after herself—Clatural (Clara / Natural / Culture)—as an ode to the authentic woman: stylish, confident, proud of her originality, gender and culture, and deeply conscious of her social and environmental impact.

At Clatural, every piece is ethically handmade from carefully selected fabrics and fabric offcuts, reflecting our zero-waste philosophy. Our products are eco-friendly and designed with sustainability at their core.

When you choose Clatural, you do more than buy a fashion accessory. You:

• Support the economic empowerment of talented, marginalized young women whom we train and employ
• Champion ethical, sustainable production
• Contribute to protecting the environment and supporting the global fight against climate change

Clatural is where style, purpose and responsibility meet.

 

 Our Founder 

 

It’s no surprise that Clatural has earned top industry recognition. In 2021, the brand received the “Most Creative Brand” and “Best Female Brand” awards from the Ghana Fashion Awards and Honours. In 2022, Clatural again won “Best Female Brand” and added “Best Runway Collection” to its accolades.

Clatural is also the driving force behind the Clatural Academy for Sustainable Art (CASA), founded and led by Clara, who serves as both Founder and CEO.

Our flagship boutique, The Clatural Lounge—affectionately known as “The CL”—is located in Accra, Ghana. Internationally, you can find us in New York City at SoHo Manhattan (420 W Broadway and 419 Broome Street), at the Oculus (Westfield World Trade Center) and at the Sandton City Mall in Johannesburg, South Africa at the House of Nalah