Clatural Wear Limited (Clatural) is a luxuriously stylish ethical and sustainable couture brand. We are inspired by the urge of today’s women and men for African culture infused with modernism to create unique, rich and vibrant statement pieces of ethical and sustainable apparel for all occasions. We are totally committed to sustainability while remaining socially responsible and our simple aim is to make you look and feel good while being socially responsible.
Our True Love Story
Born out of pure passion for creativity, the brand started off with our founder’s ability to turn pieces of every day African print and other fabrics into unique pieces of wearable art. The brand started making uniquely stylish timeless pieces of reversible jackets for corporate women using unique and purposefully curated signature design called the MESH. These luxurious pieces were mainly to help corporate women travel light on their busy travelling schedules while maintaining their African inspired stylish looks without compromising their preferred contemporary appearances. Our classic pieces were boldly embraced and worn by the cultured woman who knows exactly who she is and is proud of it. Our signature design the mesh also focused on re-purposing as a way of keeping the brand ethically sustainable.
Confident enough about the brand, our founder named Clatural after herself; an ode to the authentic woman who is clothed in style, confidence and pride in her originality, colour, gender and culture. Today, Clatural has a strong presence everywhere and is very known for making bold statement pieces with our unique yet stylish signature design.
From sourcing fabrics in local markets, to training workers with employable skills and passionately investing into the women on whose backs Ghanaian communities are built, we are spreading independence and sustainability whiles ensuring better lifestyle for all of our employees.
At Clatural we pride ourselves in the fact that our products are 40% handmade from carefully selected fabrics, sourced locally and are ethically sustainable. Our locally sourced fabrics are mixed, matched and cut differently and unique before stitching them together to create our mesh leaving almost zero waste. This is because Clatural is eco-friendly and has a zero-waste philosophy. We are conscious of our environment and so we recycle fabrics and re-purpose into amazing products. This is because we are truly mindful of the fact that the fashion industry in the second largest pollution causer of the globe.
In effect any time you buy Clatural, you are not only supporting our brand, you are also supporting the economic empowerment of women from whom we source are beautiful, unique and good quality fabrics, offering employment to many young and talented women, and also protecting our environment and the world at large.
Clatural was founded by Clara Pinkrah-Sam in 2016, and she is the CEO and the Creative Director of the brand. Clara is a “multipotentialite” with diverse background which fascinates everyone. She is a practicing Pharmacist, a Medical Transcriptionist and an ICT Consultant with over two decades of working experience with the UNDP and the World Bank on both private and public sector projects. Clatural was born completely out of nurturing her hobby of creating unique and exciting designs out of fabrics.
Confident enough to name her brand after herself, Clara has immense confidence in the quality, comfortability and the uniqueness of her brand so much so that she wears Clatural everyday and is widely known for her hash tag #iwearme. It was not surprising that the relatively young brand was awarded the most creative brand and the best female brand awards in 2021 by Ghana Fashion Award. Clatural has an opulence boutique The Clatural Lounge, fondly called The CL by the Clatural family, located on the Spintex Road in Accra, Ghana.
At Clatural, we are a family and our employees mean a lot to us. Apart from offering free skills upgrading training every quarter, Clatural offers free housing to all of our employees. We hire young local talent to keep their skills within the Ghanaian economy and offer them with free training in employable skills such as craftsmanship, store management and others, whiles giving them the chance to grow in leadership so they can support their families.
Clatural is totally against child labour of any form or shape
At Clatural, being socially responsible is embedded in the very fibre of our operation. We believe in giving back to society as our social responsibility. We have so far been implementing the following as our core social responsibility with many other plans to be implemented soon;
- Clatural 4kids for Street Babies
This is an annual event where we donate new born outfits, accessories and plush animals to street babies during the Christmas season. At Clatural, we believe in supporting street children as part of our social responsibility.
- Support for Childhood Cancer
Annually Clatural donates cash and nutritious food items to children with cancer as a core aspect of our social responsibility.